Data & Analytics

Mixpanel Event Analytics

Track user behavior with Mixpanel event-based analytics for funnels, retention, and product insights.

Claude Code Cursor Copilot Windsurf

Overview

Mixpanel is a product analytics platform that helps teams understand user behavior through event-based tracking. Unlike page view-centric tools like Google Analytics, Mixpanel focuses on tracking specific user actions (events) with rich properties, enabling detailed analysis of funnels, retention, user flows, and feature adoption. It provides both client-side and server-side SDKs.

The mixpanel-node SDK enables server-side event tracking and user profile management. Events are tracked with a name and properties (key-value pairs) that describe the action context. User profiles store persistent attributes like plan type, signup date, and lifetime value. Mixpanel automatically calculates metrics like DAU/MAU, feature usage frequency, and time between events.

Mixpanel's analysis tools include Insights (custom reports and charts), Funnels (conversion analysis with breakdowns), Retention (cohort-based return rate), Flows (user journey visualization), and Impact (A/B test analysis). JQL (JavaScript Query Language) enables custom queries on raw event data. Mixpanel also provides a data governance layer with Lexicon for event taxonomy management and data classification. The free plan includes 20 million events per month.

Who Is This For?

Track feature adoption and usage patterns
Build conversion funnels with step-by-step analysis
Analyze user retention across cohorts
Create custom reports with event-based analytics

Installation

Setup for Claude Code

npm install mixpanel

Configuration

import Mixpanel from "mixpanel"

const mixpanel = Mixpanel.init(process.env.MIXPANEL_TOKEN!)

// Track an event
mixpanel.track("Plan Upgraded", {
  distinct_id: userId,
  plan: "pro",
  revenue: 29.99,
  source: "pricing-page",
})

// Set user properties
mixpanel.people.set(userId, {
  $name: "John Doe",
  $email: "john@example.com",
  plan: "pro",
  signup_date: new Date().toISOString(),
})