Data & Analytics

PostHog Product Analytics

Track product usage, manage feature flags, and analyze user behavior with PostHog, an open-source product analytics platform.

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Overview

PostHog is an open-source product analytics platform that provides event tracking, session recording, feature flags, A/B testing, and user funnels. Unlike closed-source alternatives, PostHog can be self-hosted, giving you full control over your analytics data.

AI agents can help you instrument your application with PostHog analytics, setting up event tracking, defining custom properties, and creating analytics dashboards. The agent can also analyze your existing PostHog data to identify drop-off points in user funnels, underused features, and engagement patterns that inform product decisions.

Feature flags are a particularly powerful PostHog capability when combined with AI agents. Your agent can create feature flags, define targeting rules, and implement gradual rollouts for new features. When A/B test results come in, the agent can analyze the statistical significance and recommend whether to ship or iterate.

Who Is This For?

Product teams instrumenting analytics events with AI-guided best practices
Developers implementing feature flags for gradual rollouts and A/B tests
Teams analyzing user behavior funnels to identify conversion bottlenecks
Engineers self-hosting PostHog for full data ownership

Installation

Setup for Claude Code

npm install posthog-node
Claude Code instruments events and queries PostHog API directly

Configuration

// posthog.config.ts
import posthog from "posthog-js";
posthog.init("phc_xxxxxxxxxxxxxxxxxxxx", {
  api_host: "https://app.posthog.com",
  capture_pageview: true,
  capture_pageleave: true,
});

// .env
POSTHOG_API_KEY=phc_xxxxxxxxxxxxxxxxxxxx
POSTHOG_HOST=https://app.posthog.com

Visit Source (PostHog)

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