Fitts' Law: Why Netflix Placed the Skip Intro Button Exactly There

The bigger and closer the button — the easier it is to tap. This isn't just common sense — it's a scientific law called Fitts' Law.

The Law

Fitts' Law states: the time it takes to reach a target (like a button) depends on two things — the size of the target and the distance to it.

A large, close button = easy. A small, far button = hard.

Smart Examples

Netflix — Skip Intro Button

When you start watching a series and the intro appears, the "Skip Intro" button appears in the thumb zone — where your finger naturally rests. Not in a distant corner.

This isn't a coincidence. Netflix's team placed the button in the easiest place to reach so your experience is smoother.

Google Maps

The zoom in, zoom out, and current location buttons are all large and in easily accessible positions. Not tiny buttons in a corner.

CTA Buttons on Websites

"Subscribe" or "Buy" buttons are always larger than "Read More" buttons. Why? Because the company wants you to click them.

How to Apply It in Your Design?

1. Important Buttons Should Be Larger

The primary CTA button should be noticeably larger than secondary buttons.

2. Keep Buttons in the Thumb Zone

On mobile, the area easily reached by the thumb is the most important area on the screen.

3. Distance Between Elements

Don't place a "delete" button next to a "save" button. Distance prevents errors.

4. Screen Edges

Buttons on the edges of the screen are easy to reach — because the user doesn't need to be precise.

Conclusion

Fitts' Law is simple but its impact is enormous. Every decision you make about the size and position of elements in your design affects the user experience. Netflix and Google know this — and you should too.